Strategic Planning, Research, & Marketing
Magellan Strategy Group was founded with the vision of providing organizations with a greater focus upon opportunities in the marketplace. Since its founding in 2004, MSG has been located at the intersection of strategic planning, research, and marketing, working with a diverse group of organizations. These have included destinations, attractions, hotels, restaurants, retailers, government entities, and a variety of non-profits.
Magellan Strategy Group is proud to assist a growing list of customers in numerous industries around the globe, including destinations, attractions, and activities, and other hospitality-related organizations.
Explore our recent blog articles to learn more about how we do it.
In May 2020, I wrote about the patchwork quilt of mandates and regulations facing travelers going into the summer season. Sadly, we’re stitching together another new and confusing quilt for travelers to navigate. And even though we should be experienced at this by now, we’re again struggling with clear and consistent communications.
The term “Generica” dates back at least 19 years and is widely attributed to Barry Pitegoff, vice president of research for Visit Florida in the early 2000s. It’s been a staple of tourism marketing discussions ever since. As noted then by Pitegoff, “The strategic marketing implication is that if everyplace looks the same, why go anywhere?”
We’ve known for years that shopping is one of the leading destination activities for leisure travelers. No, it’s not usually a motivator of destination selection, but the siren call of tourism-driven shopping has always been a major economic stimulant of a local economy.
Contact us any time for a discussion, proposal, or quote and we will gladly oblige. We are flexible and pride ourselves in personal attention, no matter how big or small the assignment.