Located at the Intersection of Strategic Planning, Research, and Marketing.

Magellan Strategy Group was founded with the vision of providing organizations with greater focus upon opportunities in the marketplace. Since it’s founding in 2004, MSG has been located at the intersection of strategic planning, marketing, and market research, working with a diverse group of organizations. These have included destinations, attractions, hotels, restaurants, retailers, government entities, and a variety of non-profits.

We don’t believe in a one-size-fits-all project approach for our clients.

Each of them has needs that are different, and every market has opportunities that are unique. We often partner with world-class resources to extend our range of services and provide clients with robust solutions.

Magellan is known for its flexibility and ability to deliver solutions for a variety of issues. Our mantra is “Create a Dissatisfaction with the Status Quo.” TM It’s at the heart of everything we do—developing solutions that generate meaningful results, by identifying benefits that customers want and organizations can deliver.

How can we help?

Contact us any time for a discussion, proposal or quote and we will gladly oblige. We are flexible and pride ourselves in personal attention, no matter how big or small the assignment.

Our Experience

Our Case Studies showcase our growing community of clients. We have assisted our customers in numerous industries, including; destination tourism, attraction and activities, and other hospitality-related organizations.

Comprehensive Solutions

We help you identify specific and clearly articulated goals and objectives. Then make sure your plans come to fruition.

Our Clients

We’ve worked with a large number of attractions and destinations to recommend a range of solutions for driving growth and creating financial stability. We’ve highlighted a few of our past clients and projects, but don’t worry if you don’t see your particular need listed as a case study… We’ll be happy to share our many other client experiences with you.

  • Destination Tourism

    • Blue Ridge National Heritage Area, NC
    • Cascade Highlands Tourism Association, NC
    • Fentress County, TN Chamber of Commerce
    • North Myrtle Beach, SC CVB
    • Visit Tampa Bay, FL
  • Attractions & Activities

    • Biltmore Estate, Asheville, NC
    • Fort Ticonderoga, NY
    • Imaginarium Science Center, Fort Myers, FL
    • Kennedy Space Center Visitor Complex, FL
    • Tweetsie Railroad, Blowing Rock, NC
  • Hospitality & Others

    • Asheville Area Habitat for Humanity
    • Balfour Resource Group, Dallas, TX
    • Southeast Tourism Society
    • Symphony Property Group
    • Verner Center for Early Learning, Asheville, NC

Developing Solutions That Generate Meaningful Results

We will work with your team to identify the benefits that customers want and how best to deliver it.