TRAVEL & TOURISM

Planning

OFFERING A RANGE OF SOLUTIONS THAT WILL

Drive Sustainable Growth

We’ve worked with a large number of tourism entities to recommend a range of solutions for driving growth and creating financial stability. We often partner with world-class resources to bring an outsider’s perspective that is essential for understanding how guests see your attraction or destination. Market research and analysis is an essential part of that perspective, by showing how visitors and non-visitors alike view your destination, attraction, or other tourism-related business.

Destinations, Attractions, and Other Tourism Entities

Our approach to planning provides stakeholders with multiple opportunities to interact with the process, ideally building consensus along the way. Planning should be an iterative process, combining analysis and research (discovery), ideation (engagement), and insight (strategy) focused upon achieving positive impacts. This leads to an action plan that identifies both short-term initiatives and long-range objectives. A successful action plan should set a clear path, but also allow flexibility for learning along the way.

WE PARTNER WITH

World-Class Resources

to bring an outsider’s perspective that is essential for understanding
how guests see your attraction or destination.

Our Office

Magellan Strategy Group
P.O. Box 5632
Asheville, NC 28813

PRIVACY POLICY

Get In Touch

Chris Cavanaugh // President

Connie Harrington // Operations Manager

Connect With Us