Drive Sustainable Growth
We’ve worked with a large number of tourism entities to recommend a range of solutions for driving growth and creating financial stability. We often partner with world-class resources to bring an outsider’s perspective that is essential for understanding how guests see your attraction or destination. Market research and analysis is an essential part of that perspective, by showing how visitors and non-visitors alike view your destination, attraction, or other tourism-related business.
Our approach to planning provides stakeholders with multiple opportunities to interact with the process, ideally building consensus along the way. Planning should be an iterative process, combining analysis and research (discovery), ideation (engagement), and insight (strategy) focused upon achieving positive impacts. This leads to an action plan that identifies both short-term initiatives and long-range objectives. A successful action plan should set a clear path, but also allow flexibility for learning along the way.
to bring an outsider’s perspective that is essential for understanding
how guests see your attraction or destination.
Magellan Strategy Group
P.O. Box 5632
Asheville, NC 28813
Chris Cavanaugh // President
Connie Harrington // Operations Manager