The Straights from Magellan

Another Reason to Market the Mask

While my own fair city of Asheville has been under a mask wearing mandate for the last month, many states and cities are just now beginning to implement similar restrictions within their jurisdictions.  These requirements have added another element to the already fine line many destination marketing organizations and hospitality entities are walking right now–the […]

How Much Will Your Visitors Feel in Control?

What happens in Vegas doesn’t always work in places that aren’t Vegas, but I often look to the smart people out in the desert for clues to trends in consumer behavior and then watch how they respond.  I don’t think any destination pivots as well as Las Vegas does. You may have seen the new […]

Dazed and Confused

Alright, alright, alright. We get it. There are all kinds of people who want to flaunt their scorn of social distancing, masks, and other coronavirus-related restrictions.  Their videos and photos make for good social media fodder that spreads virally (pun intended).  They spark outrage and distrust of our fellow humans. But I still believe most […]

The Hospitality Sector’s Next Big Challenge: Everyone Else’s Hospitality

One of the more insightful pieces of coronavirus-related tourism research I’ve read in the last few weeks comes courtesy of the folks at Destination Analysts,  as part of their ongoing surveys of American travelers about their intent to travel.  These findings are a couple of weeks old and while I’m sure the indicators continue to […]

Six Steps for Planning a Post-COVID Marketing Recovery

As a planning consultant who’s hired to offer counsel to my valued clients, it pains me to say this, but… I don’t know any more than you or anyone else does about what the future looks like.  My crystal ball is hopelessly broken. As I said in my last blog post, we all need to […]

Planning in an Ambiguous World

Once upon a time during job interviews I would ask one question without fail: “Are you comfortable with ambiguity?”  Naturally, the job candidate always said yes.  But the point of the question wasn’t to solicit a response that was better than another candidate’s.  No, it was to make the candidate realize they were entering a […]