Research

Magellan is known for its flexibility and ability to deliver solutions for a variety of issues. Our mantra is “Create a Dissatisfaction with the Status Quo.” TM It’s at the heart of everything we do—developing solutions that generate meaningful results, by identifying benefits that customers want and organizations can deliver.

We believe that marketplace insight is a key component of any strategic planning and marketing effort. The understanding of your customer’s needs and wants and intelligence about your competitors provides a necessary foundation for determining your organization’s future direction. There is no substitute for a keen understanding of market dynamics, whether it’s expressed through proprietary research or secondary data.

Magellan always tries to pair in-depth analytical tools with effective strategic recommendations. This insight into the market means you’re not drowning in data while starved for information. And we always look for the research solutions that deliver the most value to the process and the client. We often partner with world-class research providers for custom projects, or we know where to find secondary data to help bring light to the darkness.

We really love research.

How can we help?

Contact us any time for a discussion, proposal or quote and we will gladly oblige. We are flexible and pride ourselves in personal attention, no matter how big or small the assignment.

Market Research

The action or activity of gathering important information about consumers’ needs and preferences and the competition.

NC Occupancy Tax

Occupancy taxes have been a popular form of support for tourism promotion and tourism-related product development in North Carolina since 1983.