Entries by Chris Cavanaugh

Another Reason to Market the Mask

While my own fair city of Asheville has been under a mask wearing mandate for the last month, many states and cities are just now beginning to implement similar restrictions within their jurisdictions.  These requirements have added another element to the already fine line many destination marketing organizations and hospitality entities are walking right now–the […]

How Much Will Your Visitors Feel in Control?

What happens in Vegas doesn’t always work in places that aren’t Vegas, but I often look to the smart people out in the desert for clues to trends in consumer behavior and then watch how they respond.  I don’t think any destination pivots as well as Las Vegas does. You may have seen the new […]

Dazed and Confused

Alright, alright, alright. We get it. There are all kinds of people who want to flaunt their scorn of social distancing, masks, and other coronavirus-related restrictions.  Their videos and photos make for good social media fodder that spreads virally (pun intended).  They spark outrage and distrust of our fellow humans. But I still believe most […]

Planning in an Ambiguous World

Once upon a time during job interviews I would ask one question without fail: “Are you comfortable with ambiguity?”  Naturally, the job candidate always said yes.  But the point of the question wasn’t to solicit a response that was better than another candidate’s.  No, it was to make the candidate realize they were entering a […]