Solutions and Services

How do we add value?

Magellan Strategy Group offers a range of focused strategic solutions to help your organization succeed in an increasingly competitive environment. A few of the services we provide to our valued clients include:

Marketing Strategy and Plan Development

Magellan Strategy Group develops comprehensive strategic marketing plans, both short- and long-term, based upon your organization's goals and objectives. And if you don't know your specific goals and objectives, we help identify them. Strategies are tailored to your needs, not based on a cookie-cutter template also being offered to your competitors.

Magellan Strategy Group brings a fresh, uncluttered outside perspective to your ongoing marketing strategy development and execution. We'll help point you in the right direction if you're lost, or confirm that you're spending your scarce marketing dollars in the most efficient manner possible.

Strategic Planning Facilitation

Chris Cavanaugh has extensive experience in leading groups through the process of finding common goals and shared vision. His ability to listen carefully, validate opinions, and develop consensus, combined with his knowledge and expertise, makes him the ideal candidate to manage your group's strategic planning discussion.

Brand Development & Positioning

Magellan Strategy Group develops effective marketing strategies to create emotionally connected and effective brands. We identify sound brand positioning based upon both emotional and functional benefits, delivered to the consumer using all the marketing and sales tools at your disposal.

Marketing Research

Magellan Strategy Group partners with proven research suppliers and leverages its specialized travel industry experience and insight to create better design, execution, and analysis of research programs. We generate insight into your results based on both short- and long-term marketing goals and strategies, reflective of current trends in travel and tourism and consumer behavior. We add value by ensuring that your business goals and objectives are considered throughout the process, and that deliverables meet your expectations. In addition, we subscribe to industry research from a number of different sources.

Finding the right resources, asking the right questions, and providing the right analysis is what separates abundant data from true information and insight.

Marketing Audits

Magellan Strategy Group provides an independent, outside perspective for the total review of an organization’s marketing activity, including advertising, marketing research, promotions, and public relations. We fairly and honestly evaluate these programs, and make recommendations based upon your goals and objectives.

Agency Review and Search Management

We will develop an agency review process custom-tailored to your needs, and conduct an independent search to find the agency that best fits your organization’s personality, resources, and strategic business needs. In addition, we will—without bias—evaluate all agency proposals from your perspective, using years of our own client-side experience. MSG manages the entire process from RFP development, to agency response and presentation, to final qualification and selection.

Resource Management

Magellan Strategy Group has developed proven relationships with a number of providers in several different fields of expertise. These include worldwide leaders in their respective fields of practice. We bring these firms to you to help achieve your project’s objectives. Some of the specific areas in which we have established professional relationships include:

• Market research
• Media planning and placement
• New product development
• Destination master planning
• Marketing communications